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ZAKU concentration H / packaging and branding

ZAKU concentration H
ZAKU concentration H

Discipline: Packaging

ZAKU concentration H
ZAKU concentration H
ZAKU concentration H

Discipline: Packaging

This Japanese sake was developed by MITSUBISHI CHEMICAL with the use of a special filter that removes only water during the alcohol brewing process, resulting in a sake that has double the alcohol content and flavor of regular sake. This package design represents this new filtration technique, with a graphic image to illustrate sake rice being dissolved into the bottle. Upon opening the sake box, it is as if you are witnessing the filtration process as you see rice grains through the transparent sake bottle.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Shimizu Seizaburo Shoten Ltd.

Shimizu Seizaburo Shoten Ltd.
Suzuka-City, Japan

Design

UEMURA DESIGN

UEMURA DESIGN
Tokyo, Japan

Yasushi Uemura