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Dell EMC Infrastructure / Server design language

Dell EMC Infrastructure
Dell EMC Infrastructure

Discipline: Product

Discipline: Product

The recent merger between Dell and EMC has generated the need and opportunity to unify the visual design language of the enterprise-level computing servers and associated devices. The product portfolio has evolved to share a common core hexagon shape creating a distinctly strong visual design element. This allows sub-brands within the portfolio to develop unique design personalities, which in turn expand the visual details seamlessly knitting these variations within the hexagonal lattice. The hexagonal designs are constructed on a robust metal frame optimized for mass production.

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector / Government

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 13 - 24 months


Client / Manufacturer

Dell Inc. / Experience Design Group

Dell EMC
Round Rock, TX, United States

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