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Branding of Co-Evolution / Trade fair booth

Branding of Co-Evolution
Branding of Co-Evolution

Discipline: Interior Architecture

Discipline: Interior Architecture

Health AG has made a name for itself as a financial provider for dentists. Now, the company aims to digitize their management. To this end, Health AG employed a novel approach in the industry – it involved its target group in product development. This revolutionary approach laid the foundation for a new design that is modular, digital, and dialogical. At IDS 2017, Health AG translated the approach into an extra-long, interactive ‘kitchen table.’ This eye-level communication defines the company: as listeners; as empathetic; and as creators of intelligent and reliable solutions.

  • TARGET GROUPS Trade / Industry, Other target groups: dentists
  • TARGET REGIONS Europe
  • DEVELOPMENT TIME up to 12 months
  • DATE OF LAUNCH 2017
Client / Manufacturer

EOS Health Honorarmanagement AG

EOS Health Honorarmanagement AG
Hamburg, Germany

Design

MUTABOR

MUTABOR
Hamburg, Germany

Heinrich Paravicini (CCO), Gerd Hermes (CD), Corinna Ismaier,Emanuel Haas, Felix von Pless, Gabriel Wüstner (all AD)

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