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Fashion Fusion / Brand design

Fashion Fusion
Fashion Fusion

Discipline: Communication

Discipline: Communication

Fashion Fusion (FF) is an ideas competition launched by Deutsche Telekom and MUTABOR to encourage creative minds from fashion and technology to produce groundbreaking concepts. One such idea was to introduce the codes of beauty to the beauty of Code. The typography as centerpiece of the brand identity forms a perfect match between digital code structures and knitted or woven structures from fashion design. Starting with the logo – right down to the whole style. The typographical approach was applied to all sorts of media: digital, print, film, space and collaterals. The most important thing was to keep it simple and mostly use two colors – that’s why the "knitted-code-typography" provided many opportunities to stay creative and fulfill all the tasks.

  • TARGET GROUPS Other target groups: Creative minds from fashion and technology


  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Deutsche Telekom

Deutsche Telekom AG
Bonn, Germany

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Hamburg, Germany

Heinrich Paravicini (CCO), Axel Domke (CD), Merle Düpmeier, Ben Erben, Jonas Möllenbeck, Hojin Kang (Typography Design)

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