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Fashion Fusion / Magazine

Fashion Fusion
Fashion Fusion

Discipline: Communication

Discipline: Communication

Fashion Fusion (FF) is an ideas competition launched by Deutsche Telekom and MUTABOR to encourage creative minds from fashion and technology to produce groundbreaking concepts. The most innovative brands and pacemakers from the fashion and tech market joined the initiative – as supporters, coaches and members of the jury. Participants came from all over Europe and worked as interdisciplinary teams together on their prototypes for 3 months. At the Fashion Week Berlin 2017 the winners and finalists were awarded. The Magazine is a documentation of the 2016 Fashion Fusion initiative.

  • TARGET GROUPS Other target groups: Creative minds from fashion and technology.


  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Deutsche Telekom

Deutsche Telekom AG
Bonn, Germany

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Hamburg, Germany

Heinrich Paravicini (CCO), Axel Domke (CD), Merle Düpmeier (AD), Ben Erben and Jonas Möllenbeck (Design), Hojin Kang (Graphic Design)

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