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The Great Easter Egg Hunt / Adult entertainment

The Great Easter Egg Hunt
The Great Easter Egg Hunt

Discipline: Communication

Discipline: Communication

How can we use adult entertainment for good? MyDirtyHobby used its topical connection to genitalia to promote preventive testicle examination. They took the German Easter tradition of hunting “eggs” – which in German also means testicles – to let actor/influencer Lucy Cat give examination instructions on social media, as well as more egg-splicit instructions on Mydirtyhobby.de. To make sure German males examine their testicles, we targeted their partners, girlfriends and wives to go on the Great Easter Egg Hunt. Resulting in millions of views, media attention and a lot of romantic Easter egg-tion.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Specific country/region: Germany

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

MG Germany GmbH

MG Germany GmbH
Hamburg, Germany

Design

Plan.Net/ Serviceplan

SERVICEPLAN PR/PLAN.NET GERMANY
München, Germany

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