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Wingo / Packaging

Wingo
Wingo

Discipline: Communication

Discipline: Communication

The cleaning products market is highly competitive and dominated by major players. If any new names want a piece of the pie, they need to take a new approach. To run their business, the mafia must erase every single trace of their crimes. For that, WINGO home care products are their most essential tools. In a series of tongue-in-cheek-stories, Don Lavaggio and his family show us how it’s done while recruiting new family members. This search was a huge success, despite the fact that anyone wanting to join them had to go through an initiation ritual and beat the family in an online window-cleaning contest.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Mibelle Group / Mifa AG / Wingo

Mibelle Group / Mifa AG / Wingo
Frenkendorf, Switzerland

Design

Plan.Net/ Serviceplan

SERVICEPLAN/PLAN.NET GERMANY
Munich, Germany

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Design

Plan.Net/ Serviceplan

SERVICEPLAN/PLAN.NET SUISSE
Zürich, Switzerland

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