Wingo / Packaging

The cleaning products market is highly competitive and dominated by major players. If any new names want a piece of the pie, they need to take a new approach. To run their business, the mafia must erase every single trace of their crimes. For that, WINGO home care products are their most essential tools. In a series of tongue-in-cheek-stories, Don Lavaggio and his family show us how it’s done while recruiting new family members. This search was a huge success, despite the fact that anyone wanting to join them had to go through an initiation ritual and beat the family in an online window-cleaning contest.