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TUI Cruises "Mein Schiff" / Mobile app

TUI Cruises
TUI Cruises

Discipline: Communication

Discipline: Communication

The design of the TUI Cruises app takes the user visually "on deck" – before and after the trip. With the multi-screen concept, the traveler is visually accompanied on all smart devices throughout the entire customer journey. The UI design suggests specific holiday feelings in the usual high-quality luxurious design. The digital brand management of the premium cruise operator is visually integrated. The UI design covers the complete user experience, from the source of inspiration to the purchase decision.

  • TARGET GROUPS Consumer / User, Other target groups: Traveller
  • TARGET REGIONS Specific country/region: DACH
  • DEVELOPMENT TIME up to 12 months
  • DATE OF LAUNCH 2017
Client / Manufacturer

TUI Cruises GmbH

TUI Cruises GmbH
Hamburg, Germany

Design

CELLULAR GmbH

CELLULAR GmbH
Hamburg, Germany

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