Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Report A Problem

CANCEL

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

Profile Types

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

TUI Cruises "Mein Schiff" / Mobile app

TUI Cruises
TUI Cruises

Discipline: Communication

Discipline: Communication

The design of the TUI Cruises app takes the user visually "on deck" – before and after the trip. With the multi-screen concept, the traveler is visually accompanied on all smart devices throughout the entire customer journey. The UI design suggests specific holiday feelings in the usual high-quality luxurious design. The digital brand management of the premium cruise operator is visually integrated. The UI design covers the complete user experience, from the source of inspiration to the purchase decision.

  • TARGET GROUPS Consumer / User, Other target groups: Traveller
  • TARGET REGIONS Specific country/region: DACH
  • DEVELOPMENT TIME up to 12 months
  • DATE OF LAUNCH 2017
Client / Manufacturer

TUI Cruises GmbH

TUI Cruises GmbH
Hamburg, Germany

Design

CELLULAR GmbH

CELLULAR GmbH
Hamburg, Germany

Go to profile

Featured in this collection

Apps & Software

Related content