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TIME-SAMSARA / Packaging

TIME-SAMSARA
TIME-SAMSARA

Discipline: Packaging

Discipline: Packaging

Incense is used daily in Tibet. The packaging design combines the concept and elements of sundial and Tibetan kala chakra. The sundial reflects the time elapsing in a day, while the kala chakra references time in the past, present and future. The movement of the shadow on the sundial reminds people of the two kinds of time. This kind of thought is part of the public Sādhanā, which helps the user gain brief peace in the hustle and bustle in urban life. The combination of the two kinds of visualizations of time represents a fusion of Tibetan and Chinese culture.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Beijing AME Culture Development

Beijing AME Culture
Beijing, China

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Design

Beijing AME Culture Development

Beijing AME Culture
Beijing, China

Xiao Ting Qi, Hwan Bin Liang, Min Li

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