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High-tech, lightness, sensuality, warmth: Bodo Sperlein, Loewe’s London-based creative director, has brought all of these characteristics together in the eclectic design of the new bild 5 oled. “We are one of the first television manufacturers to have started using natural materials again such as wood, and in turn transformed the television set into an object. A piece of furniture that radiates a ‘welcome home’ feeling,” Sperlein explains. By combining varied and beautiful materials, bild 5 oled has become a character piece.