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Audi Lounge by BLUE NOTE6 / Brand promotion

Audi Lounge by BLUE NOTE6
Audi Lounge by BLUE NOTE6

Discipline: Communication

Audi Lounge by BLUE NOTE6

Discipline: Communication

Audi Lounge by BLUE NOTE, designed by Audi Korea and the Jazz label Blue Note, is a new type of cultural content that combines the jazz and club scenes. It is a part of Audi's lifestyle marketing that shares innovative and dynamic brand values through a variety of cultural performances. The event, which celebrated its 6th anniversary this year as a target for domestic customers, has gradually been stabilized with modern images and programs. In order to overcome this, we have set up the concept of Reinvented Retro with the idea of ​​introducing a totally different space through a new reinterpretation.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Specific country/region: South Korea / All over the country

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Audi Korea

Audi Korea
Seoul, South Korea

Design

PPWKOREA

PPWKOREA
Seoul, South Korea

Changseok Son, Daun Jeong, Wonhee Kang, Jisoo Lee, Dajin Song