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Genesis G70 / Automotive design

Genesis G70
Genesis G70

Discipline: Product

Discipline: Product

The G70 completes the Genesis sedan range by expanding the brand’s appeal in an exciting direction. The long hood, low roofline and short tail terminating with an integrated spoiler form a smooth, dynamic silhouette, emphasizing its sporting intent. The main character line called the ‘Parabolic line’ carves through the side leaving constant tension across its muscular surface. This is complimented by the athletic muscles centered on the wheels. The visual relationship between the crest grille and headlamps define the Genesis signature face. The wing logo sitting proudly above the grille sits in front of a wide and sculptured front bonnet.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, North America

  • DEVELOPMENT TIME other period: 4 years


Client / Manufacturer

Hyundai Motor Group

Hyundai Motor Corporation
Seoul, South Korea

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Hyundai Motor Group

Hyundai Design Center
Hwaseong-Si, South Korea

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