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Glo / E-cigarette


Discipline: Product

Discipline: Product

glo is a Tobacco Heating Product (NOT a vaping device) conceived to provide an experience similar to a cigarette, but much more safely (90% fewer toxicants than a standard cigarette). It is a battery powered electronic device which contains a heat engine to sequentially and controllably heat consumables to 240 degrees C. The glo experience brings multiple benefits: no burning or ash, and less odor on the hands, hair, clothes and surroundings. Despite such complexity in a compact hand-held product, the design focus never wavered from minimal simplicity. A single button, coupled with a pulsing LED ‘halo’, delivers both ease in use and status feedback

  • DEVELOPMENT TIME 25 - 36 months

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe


Client / Manufacturer

British American Tobacco PLC

British American Tobacco PLC
London, United Kingdom


Seymourpowell Ltd.

London, United Kingdom

Dick Powell, Matthew Tidnam, Rowan Williams

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