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OSRAM Automotive / Packaging design

OSRAM Automotive
OSRAM Automotive

Discipline: Packaging

Discipline: Packaging

With its new integrated packaging concept for all vehicle lamps and luminaires, OSRAM presents its range in a more modern, attractive and customer-oriented look. Color-coding and icons enable customers to identify products easily. The speedometer as a key visual reflects dynamics; glows, rays and the cold foil finish give the design a high-quality look. The key benefit is highlighted with a silver background. Osram also developed a new product design with a universal lamp holder so that 12 different lamp types fit in the same box.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

OSRAM

Osram GmbH
München, Germany

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Design

Peter Schmidt Group

Peter Schmidt Group
Hamburg, Germany

Florian Schaake, Sven Franke, Coralin Hentsch, Katharina Oppermann

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