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Water-Softener / Washing machine

Water-Softener
Water-Softener

Discipline: Product

Discipline: Product

All mains water contains minerals that can be harsh on fabrics. This technology softens and purifies water using an ion exchange filter. The filter exchanges harsh minerals with sodium ions, creating soft and pure water. In softened and purified water, detergents work more effectively, maintaining colors for longer. In traditional machines, harsh mineral deposits can compromise the shape and texture of garments. AEG washing machines are the first in the world with this Water-Softener technology.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Electrolux Group

AB Electrolux
Stockholm, Sweden

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Design

Electrolux Group

AB Electrolux
Stockholm, Sweden

EGD Electrolux Group Design, Fabric Care team EMEA

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