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Airport Heroes: Swap Cards / Branding activity

Airport Heroes: Swap Cards
Airport Heroes: Swap Cards

Discipline: Communication

Discipline: Communication

The staff in Haneda, Tokyo’s closest international airport, work for an array of contractors. This means they remained locked in silos with little interaction. We photographed each employee in their work uniform, giving a typical gesture of their working day. Then we placed the images against colored backgrounds that emphasize their character and humanity, and created a unique pack of cards that can be exchanged like business cards. This enables staff to interact and bond with colleagues in other roles. The result was a united, motivated team that helped catapult Haneda to the number 2 position on SKYTRAX in 2017.

  • TARGET GROUPS Other target groups: Employees

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Tokyo International Air

Tokyo International Air
Terminal Corporation
Tokyo, Japan

Design

Interbrand

Interbrand Japan, Inc.
Tokyo, Japan

William Woduschegg, Yosuke Azuma

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Design

14 years old, Inc.

14 years old, Inc.
Tokyo, Japan

Akihiro Ito (Photographer)