Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

HEIMATGENERATOR / Exhibition

HEIMATGENERATOR
HEIMATGENERATOR

Discipline: Interior Architecture

HEIMATGENERATOR
HEIMATGENERATOR

Discipline: Interior Architecture

Every year, Vitra invites renowned architecture and design agencies to decorate its large showroom windows in Frankfurt. For this year’s project, which takes Heimat or ‘home country’ as its theme, a generator that resembles an outsized cuckoo clock, a German cliché in itself, has been designed. Using the QR code on the clock’s central display, passers-by can activate the HEIMATGENERATOR by smart phone and call up images of Heimat from the image database. The machine then generates surprising combinations and personalized image montages that indulge Heimat stereotypes while simultaneously reflecting on their origins.

  • TARGET GROUPS Consumer / User, Other target groups: passers-by, for the public

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Vitra GmbH, Showroom Frankfurt

Vitra GmbH, Showroom Frankfurt
Frankfurt a. M., Germany

Design

Atelier Markgraph

Atelier Markgraph
Frankfurt a. M., Germany

(Idea, Design and Implementation for ’Heimatgenerator’)

Go to profile
Design

BILDWERK MEDIA OG

BILDWERK MEDIA OG
Wien, Austria

(Programming and Web App)