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Porsche Panamera / Key visual

Porsche Panamera
Porsche Panamera

Discipline: Communication

Discipline: Communication

Change requires courage, energy and a strong will. With this idea as a basis, Porsche developed a visual concept for the global launch of the new Porsche Panamera. The concept offers its users, the respective Porsche markets, creative freedom. It is modern and flexible to use – across all media and spaces. Bold and confident statements are presented on different walls, surfaces and structures. They underline the motto and show its facets. Set in contrasting and powerful typography, a strong, expressive and modern visuality emerges.

  • TARGET GROUPS Consumer / User, Trade / Industry, Other target groups: Porsche markets worldwide

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Dr. Ing. h.c.F. Porsche AG

Dr. Ing. h.c. F. Porsche AG
Stuttgart, Germany

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Design

Strichpunkt Design

STRICHPUNKT GmbH
Stuttgart, Germany

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