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The design concept of the 2017 wall calendar for Scheufelen paper factory was the topic “Matters of the Heart”. It focuses on moments that “make your heart beat faster”, such as when a child is born, when we listen to music or are surprised by an unexpected situation. Twelve carefully designed motifs put the heart center stage, while differently visualized pulse rates extend across the refined sheets. Haptically and visually, in the quality of its print and finish, this calendar aims to be an experience that makes the heart beat faster.