Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

VITA Zähne / Advertising campaign

VITA Zähne

Discipline: Communication

VITA Zähne

Discipline: Communication

In our “VITA Teeth” advertising campaign for VITA Zahnfabrik, the product is brought to life. Each advert shows VITA teeth conducting a monologue or a dialogue in everyday language with double meanings that could also be applied to the key benefits of the product itself. To catch the eye, a full-sized conventional tooth base for six teeth is used. The target group of dental technicians should recognise this from their daily use of such items. However, in this case, the teeth portrayed in this way are shown emerging at odd angles from the base or coming out of it entirely. This inclines dental technicians, who are accustomed to a perfectionist working style, to straighten the teeth, thus providing for maximum attention. Aesthetic values and clear structure underline the high quality of VITA Teeth and VITA’s special expertise. The advertising campaign features an unusually humorous approach for the dental business and demonstrates individuality and confidence.

Client / Manufacturer

VITA Zahnfabrik H. Rauter

VITA Zahnfabrik H. Rauter GmbH & Co. KG
Bad Säckingen, Germany

Go to profile

Studio Laeis, Design & Werbung

Studio Laeis, Design & Werbung
Köln, Germany

Go to profile