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A uniform appearance that reflects the character of the house and its positioning in relation to current topics is an elementary requirement for the new corporate design of the Staatsschauspiel Dresden. The heart of the concept is a digital and interactive approach. Diversity, courage and invitation as a gesture are key concepts that describe the theater's interactive approach. Visually, the new key visual appears in the form of a speech bubble combined with striking typography in the striking Dresden colors, black and yellow. The new appearance will be visible in all media – online, offline and in space.