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Impact – MAN 2016 / Annual report

Impact – MAN 2016
Impact – MAN 2016

Discipline: Communication

Discipline: Communication

Technologies and products from MAN move people. They encourage change, progress and point the way towards the future. The question “What impact do we have?” is the driving force of the company and also the motto of the 2016 Annual Report. The image section presents eight products from different areas. On double-page spreads, the product on the left and the effect on the right are strikingly illustrated. Thus, the question “What impact does it have?” is answered precisely. Thanks to its creative diversity and colorfulness, the image part invites the reader to discover the portfolio and its different effects on our everyday life.

  • TARGET GROUPS Consumer / User, Trade / Industry

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

MAN Truck & Bus AG

MAN SE
München, Germany

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Design

Strichpunkt Design

STRICHPUNKT GmbH
Stuttgart, Germany

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