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Clarity – METRO GROUP / Annual report

Clarity – METRO GROUP
Clarity – METRO GROUP

Discipline: Communication

Discipline: Communication

The all encompassing theme of the METRO GROUP’s 2015/16 Annual Report sums up, what is important for the company in the current situation: clarity. Clarity is important to keep on track the planned process of dividing the Group into independent companies, METRO and CECONOMY, and to set the course for success and growth. The report reveals various facets of the guiding concept through the portraits of extraordinary people. All individuals are united by one trait: the uncompromising clarity of their actions.

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector / Government

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

METRO

METRO AG
Düsseldorf, Germany

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Design

Strichpunkt Design

STRICHPUNKT GmbH
Stuttgart, Germany

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