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Audi Brand Platform / Brand platform

Audi Brand Platform
Audi Brand Platform

Discipline: Communication

Discipline: Communication

The starting point for Audi’s new corporate design was to take an interdisciplinary approach to developing design principles for all media. Three agencies worked closely with AUDI AG to create an overarching visual identity designed to be a "digital first". The idea was to introduce dynamic principles instead of complicated CI rules – and create creative freedom. This allows the brand to engage in dialogue with people quickly and flexibly across all touch points. The brand portal we designed to communicate the new CI has gone online in early 2017. It is accessible to everyone – an innovation in the automotive industry, and a symbol of new openness.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

AUDI AG

AUDI AG
Ingolstadt, Germany

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Design

Strichpunkt Design

STRICHPUNKT GmbH
Stuttgart, Germany

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Design

KMS TEAM

KMS TEAM GmbH
München, Germany

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Design

BLACKSPACE

BLACKSPACE
München, Germany

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