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Namhansanseong Old Walks / Brand design

Namhansanseong Old Walks
Namhansanseong Old Walks

Discipline: Communication

Discipline: Communication

NOW (Namhansanseong Old Walks) is the brand identity for the historical roads that led to Namhansanseong, the world heritage fortress situated the southeast of Seoul, Korea. For thousands of years, the old roads remained but the stories were lost. The brand design translates historical narratives into a contemporary signage system, storyboards, and travel stamps. The logo comes to life in a lively character guiding walks through the historical routes. NOW symbolizes the layers of history and creates the new narratives of people who walk on the roads today.

  • TARGET GROUPS Consumer / User, Public Sector / Government

  • TARGET REGIONS Specific country/region: South Korea

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

GyeongGi Cultural Foundation

GyeongGi Cultural Foundation
Suwon city, South Korea


SOAP Design Studio

Seoul, South Korea

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