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Royal Dragon / Beverage packaging

Royal Dragon
Royal Dragon

Discipline: Packaging

Discipline: Packaging

The design of Royal Dragon beer is based on gaming. The graphic and typographic design of the labels features heroic fantasy figures. The presentation box conveys a sense of quality and royalty, containing not only three bottles of craft beer, but also two golden goblets to drink it from. It invites users to create and enjoy a magical ritual of brotherhood.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2018

Client / Manufacturer

Tencent Technology (Shenzhen) CO., LTD

TENCENT MUTUAL AMUSEMENT TIMI
Shenzhen, China

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Design

SHENZHEN ORACLE CREATIVE DESIGN CO.

ORACLE CREATIVE DESIGN Co., Ltd.
Shenzhen, China

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