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Menghai / Logo and visual identity


Discipline: Communication

Discipline: Communication

The logo uses elements of the Dai (one of the 56 recognized ethnic minorities of China) language. The unique Dai script reflects the peculiar life, institutions, customs, and philosophy of the Menghai region (located in Yunnan province, China). The well-proportioned font style resembles high mountains and cloudy fog (regional features). This appearance is combined with the form of an elephant, which implies luck and prosperity, and is a symbol of wisdom in Buddhism. The combination of dynamism and stillness endows the logo with long historic culture and a sense of fashion.

  • TARGET GROUPS Consumer / User, Public Sector / Government

  • TARGET REGIONS Specific country/region: China

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Menghai Market Supervision Admin.

Menghai Market Supervision Admin.
Xishuangbanna, China


Dongdao Creative Branding Group

Dongdao Creative Branding Group
Beijing, China

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