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Tomorrow Tofu / Restaurant branding and design

Tomorrow Tofu
Tomorrow Tofu

Discipline: Communication

Tomorrow Tofu
Tomorrow Tofu
Tomorrow Tofu
Tomorrow Tofu
Tomorrow Tofu

Discipline: Communication

Tomorrow Tofu is a restaurant serving tofu made of 100 percent domestic soybean. Tofu is not only a tasty and versatile ingredient, but also an excellent source of energy. These qualities of tofu inform this design. The brand concept is 'a piece of Tofu made by expert', which reflects the brand identity of a homemade Tofu restaurant. The motif of the logo design depicts a slab of tofu on a tofu board. The logo, poster, packaging and interior design were all developed based on a single concept: tofu as an artisan product.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Tomorrow Tofu

Tomorrow Tofu
Seoul, South Korea

Design

IDEA DO IT

IDEA DO IT
creative design partner
Daegu, South Korea

Yerok Ahn, Juyoun Kwon

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