Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Report A Problem

CANCEL

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

Profile Types

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

AI PEPERO / Packaging design

AI PEPERO
AI PEPERO

Discipline: Packaging

AI PEPERO

Discipline: Packaging

AI PEPERO is a collaborative product between PEPERO and IBM Watson with a brand concept of ‘fun and tasty chocolate straw’. Its calamansi and cacao nibs flavors are the result of social data AI analysis of consumers' most wanted flavors. Having kept its original logo, the product portrays a visual Word Cloud based on core keywords; big data and AI effect. Flavor details and AI process are depicted as shapes of calamansi and cacao fruit by using typographic design together with a trustworthy and calm tone and manner.

  • TARGET GROUPS Consumer / User
  • TARGET REGIONS Asia
  • DEVELOPMENT TIME up to 12 months
  • DATE OF LAUNCH 2017
Client / Manufacturer

Lotte Confectionery Co., Ltd.

LOTTE Confectionery Co., Ltd.
Seoul, South Korea

Go to profile
Design

Lotte Confectionery Co., Ltd.

LOTTE Confectionery Co., Ltd.
Seoul, South Korea

Hye Won Jeong (Director), Sang Ho Lee, Jung Hoon Kim, Ha Young Ra (Designers)

Go to profile

Featured in this collection

Packaging

Related content

Legal Notice