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KING'S LUCK-Auspicious China / Beverage packaging

KING'S LUCK-Auspicious China
KING'S LUCK-Auspicious China

Discipline: Packaging

Discipline: Packaging

This series of products selected three Chinese idioms – "As old as a crane”, “Carp leaps through the dragon’s gate (meaning success)”, and “A golden future” as inspiration. Crane, carp and hare each represents people's hope and yearning for longevity, promotion, and success. The designers chose a variety of bright colors: turquoise signifies “safety and health”; joyous China red signifies success; and elegant Kumquat stands for wealth.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2018

Client / Manufacturer

KING'S LUCK BREWERY JOINT-STOCK

KING'S LUCK BREWERY JOINT-STOCK
(Shanghai) Co., Ltd.
Jiangsu, China

Design

SHENZHEN ORACLE CREATIVE DESIGN CO.

ORACLE CREATIVE DESIGN CO., Ltd.
Shenzhen, China

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