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6501Yellow Rice Spirit / Beverage packaging

6501Yellow Rice Spirit
6501Yellow Rice Spirit

Discipline: Packaging

Discipline: Packaging

6501 is a new brand of yellow rice spirit. Its main target consumers are young people. As we know, our genes determine and form our characters from the outset. The designers have adopted this concept of genetics in the branding, using different colors to express various types of products like individuals, so as to convey the unique personalities of products and increase the sense of participation and user experience. They used metal to create a hand-held holder with curvy spiral structure that fits snugly around the bottle.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2018

Client / Manufacturer

SHENGJINGGANHUANG DISTILLERY STOCK

SHENGJINGGANHUANG DISTILLERY STOCK
(Shanghai) Co., Ltd.
Hu Nan, China

Design

SHENZHEN ORACLE CREATIVE DESIGN CO.

ORACLE CREATIVE DESIGN Co., Ltd.
Shenzhen, China

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