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GuiDing Zodiac Old Tree / Beverage packaging

GuiDing Zodiac Old Tree
GuiDing Zodiac Old Tree

Discipline: Packaging

Discipline: Packaging

For the past five thousand years of Chinese history, tea has always been considered as “the taste of Chinese culture”, the main beverage of daily life. GuiDing Zodiac Old Tree Tea is a Yunnan black tea. The designer based the packaging design on the twelve totemic animals of Chinese traditional belief, and combined these with the motif of the tea plant expressed in different colors. The result is a design that conveys a strong sense of quality and tradition.

  • TARGET GROUPS Consumer / User, Trade / Industry

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2018

Client / Manufacturer

GUI DING TEA Co., Ltd.

GUI DING TEA Co., Ltd.
Shenzhen, China

Design

SHENZHEN ORACLE CREATIVE DESIGN CO.

ORACLE CREATIVE DESIGN CO., Ltd.
Shenzhen, China

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