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‘Kids Gomgom', a mobile service for children between aged 4–7 and their parents, is created and available for free download by Samsung Card. Most parents are interested in developing their children’s creativity but many express difficulties in finding appropriate ways to communicate and play with their children. 'Kids Gomgom' helps children to expand and express their creative minds and assists parents to guide them. It also focuses on developing a creative relationship between users. With its bright and colorful branding, the service is very child-centric with various visually engaging 'edutainment' contents.