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Chi Liu Xian Fragrant Honey / Food packaging

Chi Liu Xian Fragrant Honey
Chi Liu Xian Fragrant Honey

Discipline: Packaging

Discipline: Packaging

Chi Liu Xian Fragrant Honey is indigenous to the forests of Northeast China. To reflect the origin of this product, the designers chose a bear as the main visual motif. One is of a naughty bear who disguises himself as a bee to steal honey. The inner box is structured like a biomimetic beehive. Removing the bottle from the box is like taking honey from the beehive. The other packaging shows a bear holding a bottle of honey tightly. Users must prise it from the bear's grip. It means that every drop of the honey is hard-won and is previous gift from the bees.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Shenzhen Baixinglong Creative Packaging

Shenzhen Baixinglong Creative Packaging Co., Ltd.
Shenzhen, China

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Design

Shenzhen Baixinglong Creative Packaging

Shenzhen Baixinglong Creative Packaging Co., Ltd.
Shenzhen, China

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