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Huafu Liang / Beverage packaging

Huafu Liang
Huafu Liang

Discipline: Packaging

Discipline: Packaging

On Chinese New Year’s Eve, every household hangs up paper-cuts of “lotus and fish”. They also greet each other with the expression "Nian Nian You Yu", which translates roughly as "may every year end with ample surplus". Chinese is a language of word-plays, and yú (meaning surplus) sounds like yú (meaning fish) The designers of this beverage packaging were inspired by this tradition. It is not just a product, but an object that evokes happy emotions and a sense of blessing.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Shenzhen Baixinglong Creative Packaging

Zhizheng creative packaging
(shenzhen) co. Ltd.
Shenzhen, China

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Design

Shenzhen Baixinglong Creative Packaging

Zhizheng creative packaging
(shenzhen) co. Ltd.
Shenzhen, China

Go to profile