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Rio Cello / Branding

Rio Cello
Rio Cello

Discipline: Communication

Discipline: Communication

Rio Cello is a free classical music festival that invades the streets of Rio de Janeiro with art, music and dance. The concerts promote encounters between classical and popular music in contemporary concerts of cello, choro, jazz, tango and rock. Its visual identity was created experimenting with light, sound and motion. The circular shape was born of the geometry of the cello, and reacts to the music vibration through coding, forming the organic shapes of the identity. With that, in a simple and powerful way, the festival brings high-brow musical culture closer to the general public.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Specific country/region: Rio de Janeiro, Brazil

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Rio Cello Festival

Rio Cello Festival
Rio de Janeiro, Brazil

Design

Pharus Bright Design

Pharus Bright Design
São Paulo, Brazil

Cris Inoue, Patrícia Clarkson, Caio Reis, Pedro Veneziano

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