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W Collection washing machine / Washing machine

W Collection washing machine
W Collection washing machine

Discipline: Product

Discipline: Product

The W Collection washing machine combines cutting-edge design, technology and connectivity. Integrated seamlessly into the washer’s stunning edge-to-edge door, the advanced MySmartDisplay interface provides an intuitive user experience. Alongside 6th SENSE & Zen vibration reduction technology, the product also offers full connectivity and the ability to be remotely operated via app. The machine incorporates PrecisionDose technology that automatically administers the perfect dose of detergent for the selected program. Thanks to its bulk dispenser, it can complete up to 50 cycles of laundry without the need to add detergent.

  • TARGET GROUPS Consumer / User, Trade / Industry

  • TARGET REGIONS Africa, Europe

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Whirlpool Corporation

Whirlpool EMEA S.p.A.
Pero (MI), Italy

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Whirlpool Corporation

Global Consumer Design EMEA
Biandronno, Italy

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