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PerfectCare Collection / Washing and drying machines

PerfectCare Collection
PerfectCare Collection

Discipline: Product

Discipline: Product

The new connected Electrolux PerfectCare Collection washing machine and dryer are designed to deliver the best laundry experience to the user. The clear text with a large and ergonomic knob and the bright UI guide the user to a left-to-right intuitive washing experience. The large porthole and handle in a high position are designed to make loading and unloading easier. Design solutions in the panel are adapted to meet the different market price points, while the different components maintain a brand identity across the whole range. The combo with the dryer make the two products the "perfect couple".

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Electrolux Group

AB Electrolux
Stockholm, Sweden

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Design

Electrolux Group

AB Electrolux
Stockholm, Sweden

EGD Electrolux Group Design, Fabric Care team EMEA

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