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PerfectCare Collection / Washing machine

PerfectCare Collection
PerfectCare Collection

Discipline: Product

Discipline: Product

The new connected Electrolux PerfectCare Collection range is designed to deliver the best possible laundry experience. The clear text with a large and ergonomic knob, in combination with the bright UI, guide the user to a left-to-right intuitive washing experience. The large porthole with the handle in a high position is designed to make the loading/unloading process easier. Design solutions in the control panel and combinations of colors and materials in the doors, are wisely adopted to meet the different market price points, while the different components contribute to keep a consistent brand identity across the whole range.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Electrolux Group

AB Electrolux
Stockholm, Sweden

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Design

Electrolux Group

AB Electrolux
Stockholm, Sweden

EGD Electrolux Group Design, Fabric Care team EMEA

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