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TFBOYS logo design / Logo design

TFBOYS logo design
TFBOYS logo design

Discipline: Communication

TFBOYS logo design

Discipline: Communication

This logo was created for a popular Chinese pop group called THE FIGHTING BOYS. The brief was to design a modern, internationally comprehensible logo. The positive and negative space of the letters T and F constitute a solid triangle, symbolizing the three boys' positive and bold image. This logo can also be easily and recognizably integrated into a wide variety of merchandise.

  • TARGET GROUPS Specific sub-group: Our main targets are females around the age from 16 to 25, like University students, office ladies.

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME other period: Four months


Client / Manufacturer

Time Fengjun Entertainment

Time Fengjun Entertainment
Beijing, China


Beyond Design Agency

Beyond Design Agency
Chengdu, China