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Self Barista / Beverage packaging

Self Barista

Discipline: Packaging

Self Barista

Discipline: Packaging

Self Barista is a concentrated liquid Cold Brew coffee developed with a concept. It allows you to make and enjoy the best coffee in various ways anywhere and at any time; for example, Americano just by adding some water, Café Latte by adding some milk, and Affogato by adding a scoop of ice cream. Intuitive image of Americano and Café Latte on the top and bottom part of the package shows the ‘D.I.Y.’ concept. Unlike any other common pouch coffee on sale, Self Barista is packed in a narrow, long pouch, making it more convenient to carry around.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Specific country/region: Republic of Korea

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2018

Client / Manufacturer

LOTTE Chilsung Beverage Co., Ltd.

LOTTE Chilsung Beverage Co., Ltd.
Seoul, South Korea

Design

LOTTE Chilsung Beverage Co., Ltd.

LOTTE Chilsung Beverage Co., Ltd.
Seoul, South Korea

Eun Son Jin (Project Management ), Su Jin Lee (Creative Director), Song Ei Joeng (Main Designer)