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untaggableexperience / Live events

untaggableexperience
untaggableexperience

Discipline: Interior Architecture

Discipline: Interior Architecture

How can we present a vehicle concept that defines itself as being undefinable? We launched a series of events for the market launch of the new Audi Q2 that is just as unique as the vehicle and its target audience. “Untaggable” is the aspect they have in common – which is why the event locations also needed to be indescribable places. Like the fun #poolposition party, celebrated in the closed Berlin public bathhouse, or #halsüberhopf (head over heels) in Munich at the Paulaner Brewery.

  • TARGET GROUPS Consumer / User, Specific sub-group: Audi Dealers
  • TARGET REGIONS Specific country/region: Germany
  • DEVELOPMENT TIME up to 12 months
  • DATE OF LAUNCH 2016
Client / Manufacturer

AUDI AG

AUDI AG
Ingolstadt, Germany

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Design

BLACKSPACE

BLACKSPACE GmbH
München, Germany

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Design

PLANWERKSTATT GmbH

PLANWERKSTATT GmbH
Bedburg-Hau, Germany

Design

marbet Marion & Bettina Würth

marbet Marion & Bettina Würth
GmbH & Co. KG
Künzelsau, Germany

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Interior Architecture

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