untaggableexperience / Live events

How can we present a vehicle concept that defines itself as being undefinable? We launched a series of events for the market launch of the new Audi Q2 that is just as unique as the vehicle and its target audience. “Untaggable” is the aspect they have in common – which is why the event locations also needed to be indescribable places. Like the fun #poolposition party, celebrated in the closed Berlin public bathhouse, or #halsüberhopf (head over heels) in Munich at the Paulaner Brewery.