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Chilsung Cider / Beverage packaging

Chilsung Cider
Chilsung Cider

Discipline: Packaging

Discipline: Packaging

Chilsung Cider is the most popular soft drink in Korea. This brand has a longer history than any other Korean brand and is much loved by the whole nation. It is commonly recognized by an iconic green glass bottle with white stars. Chilsung Cider Vintage Limited Edition was developed to strengthen brand loyalty and to allow consumers to experience the history of Chilsung Cider. Each can is designed to provoke nostalgia among older consumers and arouse the interest of the young by reproducing the design of the last fifty years.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Specific country/region: Republic of Korea

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

LOTTE Chilsung Beverage Co., Ltd.

LOTTE Chilsung Beverage Co., Ltd.
Seoul, South Korea

Design

LOTTE Chilsung Beverage Co., Ltd.

LOTTE Chilsung Beverage Co., Ltd.
Seoul, South Korea

Eun Son Jin (Project Management), Su Jin Lee (Creative Director ), Chang Won Lee, Song Ei Joeng (Package Designer)