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CJ Blossom Park / Book design

CJ Blossom Park
CJ Blossom Park

Discipline: Communication

Discipline: Communication

This book serves as a report that commemorates the construction of ‘CJ Blossom Park’ and documents its architectural significance and construction process. The designers also tried to visualize the building’s double-skin façade sunshade, which is the first of its kind in the world, on a book cover, emphasizing the book’s building-like exterior and giving it more symbolic significance. This project put a strong focus on finding ways to express CJ Blossom Park’s architectural value and the advanced research institute’s significance via the book’s building-like appearance.

  • TARGET GROUPS Specific sub-group: VIP customers, media, makers and researcher

  • TARGET REGIONS Asia, North America, Specific country/region: Republic of Korea

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

CJ Cheiljedang

CJ Cheiljedang
Seoul, South Korea

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Design

hongdesign ltd.

hongdesign Ltd.
Seoul, South Korea

Sung Taek Hong (Creative Director), Hyun Kyung Kim (Art Director), Su Mi Mun, Lee Hwa Kim (Designer), Seo Hyeon Baek (Editor), So Yeon Lee (Copywriter)

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