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60 seconds be.yond / Recruitment campaign

60 seconds be.yond
60 seconds be.yond

Discipline: Communication

Discipline: Communication

Martin et Karczinski is growing, and new employees are needed. The problem was that great consultants, highly competent client service employees and exceptional designers have become a scarce commodity these days, so employer branding is no longer dispensable. The idea and implementation of this unique project came from within the agency: the employees and what connects them with the agency were turned into highly aesthetic, sophisticated films and were placed online in the style of a growth hacking campaign – a congenial offer to apply for one of the open positions of the agency.

  • TARGET GROUPS Other target groups: Recruiting/new employees

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Martin et Karczinski

Martin et Karczinski
München, Germany

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Design

Martin et Karczinski

Martin et Karczinski
München, Germany

Ancilla Martin (People Management), Peter Martin (CEO), Jana-Helena Durchleuchter (Art Direction / Concept), Nina-May Berger (Concept / Projectmanagement)

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