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Gender Equality Chocolate / Public service communication

Gender Equality Chocolate
Gender Equality Chocolate

Discipline: Communication

Discipline: Communication

According to the World Economic Forum's Global Gender Gap Report, the Republic of Korea has one of the lowest gender equality indices in the world. The Korean government recognizes this as a serious issue, and as a way to disseminate this further in the media a national gender equality report is published every year. Because this report is all data and graphs, there was some difficulty communicating with the target group, as the content is both difficult and dry. So they created a gender equality index box of chocolates for each report category to convey the gender equality index and meaning in an intuitive and fun way.

  • TARGET GROUPS Consumer / User, Public Sector / Government

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

KIGEPE (Korean Institute for Gender

KIGEPE (Korean Institute for Gender
Equality Promotion and Education)
Seoul, South Korea

Design

THE CREAMUNION

THE CREAMUNION
Seoul, South Korea

Jae Ki Lee (CD), Ejoo Kim (AD), Ha Na Lee (AD), Young Hyun Yang (AD), So Jeong Kim (CW), Su Ji Lee (PD)