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Gyeonggi1000 font / Typography and branding

Gyeonggi1000 font
Gyeonggi1000 font

Discipline: Communication

Gyeonggi1000 font

Discipline: Communication

To underline Gyeonggido's status as Korea’s most populous province and to expand its identity, the local government created a unique font for marketing purposes: Gyeonggi1000font. The concept behind the font is the word, ‘E-um’. ‘E-um’ occurs at the start of the word Gyeonggido, so it embodies the 1,000-year history of Gyeonggido (The name Gyeonggi was first recorded in 1018 during the Hyunjong Era). ‘E-um’ also represents the joining of the Korean peninsula geopolitically and the resilient strengths of its inhabitants. Gyeonggi1000font not only represents the past 1,000 years, but also what’s to come for the next 1,000. The font includes six styles to accommodate various uses.

  • TARGET GROUPS Consumer / User, Public Sector / Government, Specific sub-group: Any citizen of the Republic of Korea

  • TARGET REGIONS Asia, Specific country/region: Republic of Korea

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

GyeongGi Provincial Government

GyeongGi Provincial Government
Suwon-City, South Korea

Design

PYJ & typography laboratory

PYJ & Typography Laboratory
Seoul, South Korea

Park Yunjung, Choi Eunkyu, Kim Woori, Lee Hyunho, HeeJeong Christine Do

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