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Shan Li Jiang Nan / Branding

Shan Li Jiang Nan

Discipline: Communication

Shan Li Jiang Nan

Discipline: Communication

The scenic area of Shan Li Jiang Nan in Guizhou, China covers an area of 2,600 Chinese acres and includes the scenic area of Jiuzhou Old Town. For tourism branding, the elements Jiuzhou Old Town and Tunpu culture are combined into one system, forming a unique Tunpu style (ethnic group of Guizhou and Yunnan provinces). In order to reflect its cultural characteristics, the designers used the window as a visual concept to connect to the local culture. The also incorporated motifs based on regional flowers and Chinese opera to reflect the continuity and regeneration of Tunpu culture in Shan Li Jiang Nan.

  • TARGET GROUPS Consumer / User, Public Sector / Government


  • DEVELOPMENT TIME other period: 6 months


Client / Manufacturer

Anshun Investment

Anshun Investment
Shanghai, China


Shanghai Version Design Group

Version Design Group
Shanghai, China

He Zhihua

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