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LOTTE Profile 2017 App / Business profile app

LOTTE Profile 2017 App
LOTTE Profile 2017 App

Discipline: Communication

Discipline: Communication

Celebrating its 50th anniversary, the 2017 LOTTE Group brochure features a wide range of businesses in the food, retail, chemical and more industries. The app introduces the company's vision as “Lifetime Value Creator," providing the highest possible value of the LOTTE brand throughout the customer life cycle.
Infographics and intuitive UIs communicate effective data and help readers better understand 60+ affiliates and the 50-year growth history of LOTTE. An introductory video and parallax scrolling images showcase the emotional and authentic image of LOTTE brand’s happy customers around the world.

  • TARGET GROUPS Consumer / User, Other target groups: Stakeholders, Business Partner

  • TARGET REGIONS Asia, Europe, North America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Lotte Confectionery Co., Ltd.

LOTTE Group
Seoul, South Korea

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Design

Daehong Communications

Daehong Communications
Seoul, South Korea

Hye Lim Kim (Planning)

Design

The Third Age

The Third Age
Seoul, South Korea

Jung Nam (Creative Direction), Yong-Chang Kang (Art Direction, Design), Young-Whee In (Development)

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