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BMW Motorrad brand site / Website

BMW Motorrad brand site

Discipline: Communication

Discipline: Communication

At BMW Motorrad, lifestyle meets engineering skills, and stories meet after-sale products. How can a new brand and product platform transport the passion for the brand world and the entire product range of BMW Motorrad? We present motorcycles as a lifestyle, and focus on people and their experiences. Individual product experience worlds, which connect stories with USPs and reflect the character of the product. Exciting perspectives of motorcycles, as well as vibrating sounds and videos – the driving experience can be felt very closely.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Europe, North America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

BMW Group

BMW Motorrad
München, Germany

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Design

Syzygy

SYZYGY Deutschland GmbH
Bad Homburg, Germany

Benjamin Ringwald, Thorsten Becker, Thomas Kropf, Julian Ernst, Daniel Witzel, Kristina Börger, Thomas Buhl, Sabrina Lück

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